Wood's sponsorship deal with Nike Special Database remained intact. Presumably because they saw no link between his private circumstances and top sport. And this while Accenture immediately ended the collaboration: cheating and accountancy should not be associated with each other. It would have cost Tiger Woods sponsors between 5 Special Database and 12 billion ! Before his cheating, Woods had an estimated annual income of 100 million from sponsorships and only kept the 20 million dollars from Nike. For Lance Armstrong, the damage was even greater. His widespread deception and pivotal role ended not only his athletic career and business, but also Special Database his role as founder of the Lance Armstrong Foundation (LAF) and Livestrong movement.
To save LAF and Livestrong, he had to Special Database renounce any involvement. As a personal brand you can therefore not only make another brand, charity or movement better known and stronger. You can also get into trouble yourself and damage the brand that your support. That is why we examined the effects of two personal brands Special Database on the brands they want to make stronger . We examined the effect of Johan Dirksen's bad joke and the way in which Akasia became the spokesperson for the Black Lives Matter movement. Akasia and Dirksen In the Netherlands, the discussion about institutional racism flared up in May. Rapper Akasia acted as Special Database spokesman for the Black Lives Matter movement in the Netherlands.
He wondered why Zarate Piet still exists Special Database and said he would punch Zarate Piet in the face if he ran into him in November. When Johan Dirksen made a joke in Veronica Inside about whether a protester dressed as Zarate Piet was not Akasia, the turnips were done. Dirksen was denounced and the program Veronica Inside was Special Database stopped prematurely. Dirksen admitted that he had made the wrong joke and that he is against racism. But he also insisted that he should be able to joke about such a situation. As intense as this is of course, we looked at it through brand glasses and wondered: what is the effect of their statements in relation to Black Special Database Lives Matter (Akasia) and Johan Dirksen's wrong joke about Akasia on their personal brands?